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Here's another free sample from the Do It Yourself Video Package. In this Tip we're talking about how to coach your testimonials to get the best testimonial videos possible.
If you're planning to incorporate testimonials in your script, write down what you would ideally like them to say about you. When you film them, you can read them your rough draft so they have an idea of the kind of thing you'd like them to say. Then let them put it in their own words. This will help your testimonials communicate about targeted benefits you offer your clients. They need a little direction, so be sure to communicate about this with them.
Stay tuned for my next tip, when we'll talk about the #1 thing you can do in your video to get the response you want.
