This keynote presentation was delivered at the 30th annual Stereoscopic Displays and Applications conference (14-16 January 2019) held in Burlingame, CA USA. The original presentation contained 3D segments which are presented here in 2D. For more information see: [ Ссылка ]

Title: From Set to Theater: Reporting on the 3D Cinema Business and Technology Roadmaps (SD&A-388)

Speaker: Tony Davis, RealD (United States)

Abstract: Since the most recent incarnation of stereoscopic cinema began in 2005, the push for brighter, clearer, and more engaging 3D in theaters has not let up. Filmmakers continue to push the limits of the visual experience, and technology groups have been working on solutions that are not only beautiful, but also address long-standing problems in cinema. Audiences demand flawless and ever-improving experiences and will vote with their feet if theaters don’t deliver on their expectations. RealD has been working with many partners throughout the industry to bring a better experience to audiences. This effort starts very early in the concept of a movie. The more a movie is designed for a real 3D experience, the better it will draw audiences in. There are early technical decisions to make, including native-capture 3D vs. post-conversion and, more recently, frame rate decisions. Later in post-production, more decisions can be made that have substantial impact on the viewer’s experience. Finally, in theatrical exhibition, light is key. Brighter exhibition draws the audience in, enhances color perception, and can reveal the artistic intent of the filmmaker. New advancements in polarization-preserving screens and wide-throw light-recycling modulation systems promise to take stereoscopic theater experiences to a new level.

Biography: Tony Davis is the VP of Technology at RealD where he works with an outstanding team to perfect the cinema experience from set to screen. Tony Davis has a Masters in Electrical Engineering from Texas Tech University, specializing in advanced signal acquisition and processing. After several years working as a Technical Staff Member for Los Alamos National Laboratory, Mr. Davis was Director of Engineering for a highly successful line of medical and industrial X-ray computed tomography systems at 3M. Later, he was the founder of Tessive, a company dedicated to improvement of temporal representation in motion picture cameras.

© 2019, Society for Imaging Science and Technology (IS&T)

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