Consultant Serena Ehrlich told PRSUMMITLA social media workshop that Social media is technology that allows people to share with their friends. She said it should be a fundamental part of each division of the company that interfaces with clients, customers, analysts and business partners. In layman's terms she said, "Today's successful social media program is a blend of earned, owned and paid. As social media evolves from consumer discussions on platforms, to brand management, to digital engagement, if PR wants to own social, it will need to adapt," explained Ehrlich. Ehrlich worked for BusinessWire for 15 years and beame a media consultant. For more on this story visit: [ Ссылка ]
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