In just three years, the DeCicco brothers have taken Kitu Super Coffee from a college dorm room to being the #1 selling bottled coffee in the U.S. and a business worth over $100 million! As a freshman basketball player at Philadelphia University, Jordan couldn't find what
he needed in terms of bottled coffee to take on the go. "Everything was loaded with sugar and artificial ingredients. I decided I
could probably just make something better myself." A lot of trial and error later, along with concocting protein/coffee mixes in his dorm room, Jordan linked up with his brothers to start KITU.
Jordan ended up dropping out of school, "We said, 'This is all or nothing. Let's put ourselves against the wall here and
see what we have.". When you make a decision like this, you have no choice but to make things work!

After discussing their origin story and what it takes to build a successful brand the brothers answer listener questions! Buckle your seatbelts for this fast paced jam packed episode!

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