In today’s lightning-fast email marketing world, basic A/B testing just doesn’t cut it anymore.
That’s where Kath Pay comes in. With over two decades of experience in testing, deliverability, and campaign optimization, Kath has one mission: to help marketers ditch the guesswork and embrace testing strategies that actually move the needle.
Join Kath, alongside Guy Hanson and Danielle Gallant, as she uncovers why most email testing misses the mark—and how a scientific, hypothesis-driven approach can unlock powerful insights about your audience and deliver game-changing results.
Guest at a Glance:
Kath Pay is a veteran email marketing expert with over 20 years of experience. She has written, spoken, and trained extensively on email marketing topics, with particular expertise in testing methodologies, persuasive copywriting, and AI implementation in email marketing.
Kath on LinkedIn: [ Ссылка ]
Hosts at a Glance:
Danielle Gallant - Senior Email Strategist at Validity with over seven years of experience working with global brands to craft strategies that amplify email performance.
Danielle on LinkedIn: [ Ссылка ]
Guy Hanson - Vice President of Customer Engagement at Validity, leading global consulting teams to improve email deliverability, subscriber engagement, and revenue.
Guy on LinkedIn: [ Ссылка ]
Chapters:
00:00 - Intro
02:52 - What Makes Holistic Testing Different
05:00 - The First Step Beyond Basic Testing
06:31 - Common Testing Oversights
13:48 - AI's Role in Email Testing
16:47 - Moving Beyond Short-Term Metrics
24:19 - Test Shelf Life and Retesting
26:20 - The Future of Email Testing
