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Palm fruit oil is a very versatile ingredient, found in more than half of the products we consume on a daily basis. But, how do we go from a fresh fruit bunch to a consumer product? And how can we trace the oil back to is origins? This brings us to the concept of traceability. What is it and what does it mean in practice? The animation is brought to you by the European Palm Oil Alliance (EPOA). www.palmoilandfood.eu
