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In 2014, New Zealand's Lewis Road Creamery released a special Whittaker's chocolate milk that quickly became a sensation across the country. People lined up outside supermarkets to get their hands on the highly sought-after beverage. Security guards also were hired in order to enforce the strict purchase limits on the milk. This Youtube video takes a deep dive into the Lewis Road Creamery chocolate milk scandal, exploring the origins of the product and the reasons behind its popularity. It also explores the role of social media in amplifying smaller businesses and shaping the company's growth through word of mouth.

00:00 Intro
02:59 Chocolate... Milk?
04:34 Word of (Foot and) Mouth
05:35 The Shenanigans Begin
07:30 Auctioning Off Milk
09:00 Anywhere North of Here Is Nowhere
09:34 DIY MLK
09:54 But, Why?

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