Like salmon, a bid request starts a one-way journey upstream, hoping to spawn an actual bid. It faces many challenges and potential changes from publisher to SSP and then SSP to DSP. It's time we understood what happens to a bid request along the way.

Our Camp.Fire will start with Mike O'Sullivan, Co-Founder and CEO, walking through what happens to a bid request on its way to becoming a bid (or not). We'll then open the discussion to a roundtable of publishers, partners, and experts to bring their perspectives on what both the buy-side and sell-side need to know about a fundamental piece of how our industry transacts.

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