The call for enterprises to embrace digital transformation has reached a crescendo. But how can Indian MSMEs, which contribute over 30 percent to the Indian economy and employment sector, ensure that they get their digital transformation journey right? ET Digital in partnership with Zoom organised a masterclass with Anand Bala - Business Leader, MassMarket - India & SAARC on the theme of ‘Embracing technology to scale in a digital economy’ to address all these questions. The session also featured a 15-minute product demo on digital solutions offered by Zoom that small and medium enterprises can use to boost their business growth.
