Bill Schuh, CRO of Anaplan, recently sat down with Sean Ryan, principal at the Alexander Group, for an executive interview focused on his unique perspective on go-to-market planning.
Bill gives best practice highlights and secrets to success, as well as some pitfalls when it comes to go-to-market annual planning. Bill’s advice illustrates how CROs can bring annual planning processes together and how well-executed plans result in sustained success across the organization.
Table of Contents:
00:00 Introduction
02:19 What are some secrets to success and common pitfalls in the annual planning process?
05:54 How do you make the annual planning process holistic across teams and business functions?
08:31 How do you, as a CRO, determine where to deploy any additional resources?
11:10 How do you sort between a great investment decision vs. risk as the market continuously changes?
13:46 What is your best piece of advice for other CROs as we head into annual planning season?
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About Alexander Group:
Alexander Group provides revenue growth management consulting services to the world’s leading marketing, sales and services organizations. When clients need to grow revenue, they look to Alexander Group for data-driven insights, actionable recommendations, and most importantly, results.
Founded in 1985, Alexander Group has served more than 3000 companies around the world. This experience gives us a highly sophisticated set of best practices to grow revenue and a rich repository of industry data that informs all our recommendations.
To learn more about Alexander Group’s revenue growth consulting services visit: www.alexandergroup.com
