The film follows a tragic crash scene and the sequence of events that follow. Throughout each scene, Kool and The Gang’s iconic ‘Celebrate’ song is reluctantly sung by the emergency services whilst they perform their duties. We see the victim being cut out of the overturned car, the desperate revival efforts of the paramedic and ambulance team, and the horrific moment when the widowed mother is told the news by police officers. The message is clear: there is no place for celebration until there are no deaths due to drink driving.
It’s 50 years since the first anti-drink driving commercial aired on British television. Since then, road deaths due to drink driving have fallen from 1,640 in 1967 to just 230 in 2012. Although this is a dramatic drop in statistics, the Department for Transport wanted to use the occasion to remind people that 230 deaths is still too many.
The TV Commercial titled Celebration was done by AMV BBDO London advertising agency for Department Of Transport in United Kingdom. It was released in Nov 2014.
