Longchamp Making Of "Bigger than life" Adv Campaign Winter 13
"Bigger than life" is the theme of the Fall 2013 advertising campaign of the Maison Longchamp.
Staying true to the spirit of the prêt-à-porter, the mood of the campaign is somehow more rock and roll than in previous seasons. Coco Rocha has a lot of style with her long hair loose and wearing the new Longchamp It-bag of Fall 2013 inspired by the natural elegance of Parisian girls.
Made in New York by fashion photographer Greg Kadel, the campaign sets the scene for the fourth consecutive season the Canadian model Coco Rocha. Is a natural and obvious choice for Longchamp, given her personality so vibrant. New York was chosen for its energy and its impressive architecture , which appears , however, next to a miniature Coco disproportionately large , bigger -than-life exactly, literally towering over the city , bypassing the skyscrapers with her sexy Skinny jumpsuit and her high-heeled ankle boots from the Fall 2013 Longchamp.
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