Businesses require coordination of people, processes, and materials in order to deliver value. Deficiencies in processes or capabilities could be a strategic weakness of the business that opens opportunities for competitors to take market share. Left unchecked, the reduction of market share leads to a reduction of the lifetime value of a customer which results in loss of revenues. Ultimately the company may run out of customer traction, money, then support from investors.
The overall purpose of the Value Chain exercise is to get everyone in the company on the same page with respect to the value the company provides to its external stakeholders and customers.
It is a bridge between creating the business strategy and executing on that strategy.
It is the starting point for aligned scorecards across the business units.
It is an indicator where there are poor experiences in the customer journey.
It is a start point for a program of change in an area of the business.
From an Agile development perspective, it adds needed context which assists in the development of user stories.
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