It is widely known that data currently drives almost every element of business. And when it comes to driving sales, it's a priceless asset. According to research, businesses that use data in their sales strategy are 5 to 6% more profitable than their rivals.

In this video, Sid Patel, CEO of Beverage Trade Network, is in conversation with Scott Scanlon, Executive Vice President at IRi. Here Scott highlights the trends in the alcohol beverage industry and talks about how data can help brands that are operating in the beverage industry.

***About Scott Scanlon***
Scott is a 25+ year veteran at IRI responsible for overseeing Beverage Alcohol Client Insights, drawing on his experience within several IRI divisions. Prior to Client Insights, Scott held positions within Strategic Solutions, Product Management, Client Service and Database Management at IRI. In addition to traditional market measurement tracking, pricing analytics, or consumer data his recent focus is on bringing new solutions to the beverage alcohol industry—primarily the on-premise channel or emerging e-commerce marketplace to provide a holistic market view.

***About Inside The Drinks Business***
"Inside The Drinks Business” is original video series By Beverage Trade Network. Learn about the drinks business in the best possible way from the pros.

***About Beverage Trade Network***
Beverage Trade Network is one of the world's leading networks for beverage, wine, spirits and beer importers, distributors, producers and related companies. Our database and directory listing of the world's leading beer, wine, spirit and non-alcoholic drink producers provides our importers and distributors an advantage to source and innovate their portfolios.

For More Insightful Content Subscribe to Our Channel 👇

►Facebook: [ Ссылка ]
►Instagram: [ Ссылка ]
►LinkedIn: [ Ссылка ]
►Twitter: [ Ссылка ]
►Website: [ Ссылка ]
►Tune into Spotify: [ Ссылка ]
►Listen on Soundcloud: [ Ссылка ]
►Medium: [ Ссылка ]
►Quora: [ Ссылка ]

свернуть