In this video, Brad shares the most up to date information regarding Google’s planned Page Experience Update that will roll out in 2021. For more information visit [ Ссылка ]

Unlike other Google algorithm changes, the Page Experience Update comes to us with six month lead time.

The purpose of the update is to ensure that web users have the most positive and productive visit possible across all platforms. Google will measure this by looking at factors that impact your website usability.

To highlight this, Brad offers an example of poor performance and will give four tips for you to use to enhance your web page and be ready when the update comes.

Tips to Optimise Your Website Page Experience:

1.) Optimise Webpage Speed - To find out how good your website’s speed is, Brad suggests using Google’s free PageSpeed Insight Tool. He will show how simple it is to use the tool with step-by-step instructions.

The insight tool will offer you ways to improve your site. However, if you are not sure how to implement the suggestions, Brad invites you to reach out to him at [ Ссылка ].

2.) Fix Broken Links and Other Technical Issues - Broken links and the like can cause your site visitors a great deal of frustration. Brad recommends that you run an SEO analysis. He finds that neilpatel.com is simple and gives excellent results in web analysis.

Once on the website, Brad shows you what you need to do to have your site analysed. This particular tool will tell you where the problems are and what you need to do to repair them. When finished, you will be a step closer to an optimised site that Google will approve.

3.) Compare Your Website Experience to That of Your Competition - The last thing you want is for your site to pale in comparison to other sites in your niche. In this step, Brad walks you through an excellent web site to show you what you are looking for in a well-done website.

4.) Run an Analysis of Your Website Across Several Platforms - There are no two ways about it; your site must run seamlessly and quickly on mobile devices. Brad recommends going to the site crazyegg.com and creating a free trial account. CrazyEgg will give you a tracking script. Once again, if you are not sure what to do, Brad extends his assistance or suggests the services of a web developer. The tracking script will show you how your site performs across home computers, tablets, and smartphones.

Don't Wait!

The six months of lead time from Google is a gift you want to take advantage of now. There is no need to wait and play catch up later. Brad will continue his series about Google’s 2021 update to help you be ready and ahead of your competition.

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