In this engaging speech at the CFO Summit 2024, Kumar Rajagopalan, CEO of the Retailers Association of India, explores the challenges of modern life, particularly time poverty and attention deficit, and their impact on business. He emphasizes the evolving role of the CFO in integrating technology and innovation to stay relevant in a fast-paced, omnichannel world. Rajagopalan's thought-provoking insights highlight the importance of speed, accuracy, and personalization in today's retail landscape.
• Time Poverty & Attention Deficit: Rajagopalan underscores the critical challenge of catering to customers who are increasingly time-poor and distracted, emphasizing the need for businesses to adapt to these realities.
• Technology Integration: The speech highlights the necessity for CFOs to integrate technology into every aspect of their business, ensuring they remain competitive and responsive to customer needs.
• Omnichannel Strategy: Rajagopalan discusses the importance of an omnichannel approach, enabling customers to interact with businesses anytime, anywhere, and on any device, as a key strategy for success.
• Speed and Accuracy: Emphasizing the need for speed in retail operations, Rajagopalan points out that businesses must prioritize fast and accurate service to meet the expectations of today's impatient consumers.
• Strategic Innovation: The CEO calls on CFOs to embrace strategic innovation, combining prudent investment decisions with creative approaches to drive growth and relevance in the rapidly evolving retail industry.
About RAI
Retailers Association of India (RAI) is the unified voice of Indian retailers. RAI works with all stakeholders to create the right environment for the growth of the modern retail industry in India. It is a strong advocate for retailing in India and works with all levels of government and stakeholders to support employment growth and career opportunities in retail, promote and sustain retail investments in communities from coast to coast, and enhance consumer choice and industry competitiveness.
