The Corner by McCafe, Landini Associates’ first collaboration with McDonalds back in 2014.
The Corner is a future lab for McDonalds, a place to test, experiment and meet their public face to face as they evolve in the new millennium.
The brief was to be part of a program to challenge McDonalds, and the purpose was to stretch the brand beyond its comfort zone; to reach new customers; to evolve whilst remaining legitimate and true to its core values of simple good food, great prices, convenience and accessibility. Landini’s approach was to design a great local cafe, not an evolution of McCafe.
Landini Associates continue to work the McDonald’s brand globally.
Scope for this project was Brand Strategy, Brand Identity, Naming, Tone of Voice, Copywriting, Interiors Design, Master Planning, Placemaking, Graphic Design, Signage, Wayfinding, Ticketing, POS, Packaging, Uniforms, Visualisation, Brand Guidelines, Fit-out Guidelines.
Read more about this project at www.landiniassociates.com
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