Learn how to create an A-B test with Google Analytics in 5 minutes and get results immediately.

There are several reason you why you would like to perform an A/B test. However, ultimately you are trying to improve your content to help drive the user towards a desired goal.

That goal may be improve conversions, reduce bounce rate, or increase engagement. See the below steps to see how to set up your content experiment

Open Google Analytics
Click Behavior
Click Experiments
Create an experiment
Define the metric of the experiment by altering the options.
You have to define the metric. ( page views, bounce, duration)
Define the amount the traffic you will send to the page.
Add URLs for the testing ( Control and Test URL)
Retrieve code snippet and add to both pages
Launch your experiment.

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