Kolkata Saras Mela 2024
Start date: 20th December 2024
End date: 2nd January 2025
Timing: 12pm to 9pm
Location: Newtown Mela Ground near Biswa Bangla Gate.
Google Map Location: [ Ссылка ]

Kolkata Saras Mela is a vibrant and culturally rich fair that showcases the craftsmanship and creativity of rural artisans and self-help groups from across West Bengal and beyond. Held annually, typically during the winter months, the mela, or fair, transforms the lush grounds of Newtown Mela Prangan into a bustling hub of activity, color, and creativity. The event not only serves as a vibrant market for local crafts and artisanal goods but also celebrates the spirit of empowerment and entrepreneurship among women artisans, many of whom are members of self-help groups.

Visitors to the Saras Mela can immerse themselves in a diverse array of products, from handwoven textiles and intricate handicrafts to organic food items and traditional sweets. Each stall tells a story of tradition and skill, reflecting the rich heritage of Bengal's artisanal community. Beyond shopping, the fair is a feast for the senses, featuring live cultural performances, folk music, and dance, which invite attendees to experience the lively spirit of Bengali culture.

Furthermore, the Kolkata Saras Mela plays a crucial role in promoting sustainable livelihoods for rural artisans, allowing them to forge connections with urban consumers and expand their market reach. It also fosters a sense of community, bringing together people from different backgrounds to share in the celebration of crafts, culture, and creativity. By emphasizing the importance of preserving traditional art forms and supporting local economies, the fair not only uplifts the artisans but also enriches the cultural fabric of Kolkata.

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