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As a thought leader, an expert in your field, or a business professional, you want to have the biggest effect possible in your field.
But you have to earn people's trust before you can reach them.
Unfortunately, too many leaders rely on their company brand to connect with their target audience. This is an ineffective strategy that doesn't work anymore because people don't trust institutions as much as they used to.
The good news for leaders who understand this new reality is that while your target audience may be unsure to connect with your corporate brand, they are actively looking to connect with YOU—if you can create an Authority Advantage by positioning yourself as a leader driven by missions with something to teach, rather than a professional with something to sell.
Are you ready to lead in this new environment?
The Authority Advantage shows you step-by-step how to build thought leadership that is focused on effect, not ego, to increase trust in a market that is becoming more skeptical.
In these pages, you'll learn the proven methods to build a strong leadership brand before you meet a potential team member or prospect; how to use "Authority by Association" to speed up trust; how to create compelling content in all formats; how to use books, speaking engagements, and publicity as tools for impact, prestige, and profit; and, most importantly, how to create your own MAP (Master Authority Plan) to put all of these things together. You'll also hear from well-known thought leaders who will tell you what methods they used to be successful.
The Authority Advantage gets rid of old ideas and shallow tips for personal branding to give real leaders who want to build important thought leadership in today's world an actionable plan. Simply put, you can't afford not to read it.
Adam Witty and Rusty Shelton's book "The Authority Advantage: Building Thought Leadership Focused on Impact, Not Ego" is a guide to building thought leadership and becoming an expert in your field. The book has three parts, and each one is about a different part of building thought leadership.
Part One: The Foundations of Authority
Chapter 1: The Power of Authority
This chapter explains what authority is and why it's important. It also talks about the benefits of becoming a thought leader in your field.
Chapter 2: The Four Pillars of Authority
This chapter talks about the four things that make someone authoritative: expertise, visibility, influence, and effect. It gives advice on how to improve each of these bases so that you can become a thought leader.
Chapter 3: The Mindset of Authority
This chapter talks about the mindset of authority and gives advice on how to get the confidence and attitude you need to become a thought leader.
Part Two: Building Your Authority Platform
Chapter 4: Your Authority Platform
This chapter talks about the different parts of your authority platform, such as your website, your presence on social media, and your content marketing plan. It gives you advice on how to improve each of these things to build your power and become known as a thought leader.
Chapter 5: Content Marketing for Authority
This chapter talks about how important content marketing is for building influence and gives tips on how to make and share content that connects with your audience and makes you a thought leader.
Chapter 6: Social Media for Authority
This chapter talks about the different social media sites and how to use them to build your authority and become a thought leader.
Chapter 7: The Authority of Public Speaking
This chapter talks about the power of public speaking to build authority and gives you tips on how to improve your speaking skills and use public speaking to become a thought leader.
Part Three: Leveraging Your Authority
Chapter 8: The Authority of Books
This chapter talks about how authoritative books are and gives advice on how to write and sell a book to establish yourself as an expert.
Chapter 9: The Authority of PR
This chapter talks about how public relations can help you build your authority and gives you tips on how to use PR to make yourself known as a thought leader.
Chapter 10: The Authority of Partnerships
This chapter talks about how partnerships are important for building authority and gives tips on how to build strategic relationships to become a thought leader.
#marketing #easymarketing #authorityadvantage
Content Creator: Aysun Ibadova
Voiceover author: Jeremy G.
Animation author: Esmira Guliyeva
Sound editor: Mahluga Taghiyeva
Project manager: Kamran Tagiyev
