Enjoy an enlightening Innovation Showcase led by Airey Baringer, VP of Product Management at TripleLift, as we explore the cutting-edge technology behind TripleLift Audiences and its profound impact on the advertising industry.
This session offers an exclusive look into the innovative features of TripleLift Audiences, alongside a glimpse into the exciting future possibilities and upcoming enhancements. Be inspired by a product designed to help you use new signals to connect with your desired audiences more effectively and efficiently in a post-cookie world.
Overview of TripleLift Audiences:
Made possible by TripleLift’s acquisition of the first-party data platform 1plusX, TripleLift Audiences is a unique offering that delivers cross-site audiences without the use of cross-site identifiers. Across brands and verticals, testing has shown that TripleLift Audiences regularly matches or exceeds the performance of cookies, delivering broader reach, not limited by browser or device. Through TripleLift Audiences, campaigns can perform at scale across the premium web without having to worry about the fate of third-party cookies or rising data fees.
TripleLift Audiences is now available in the US with rollouts expected in Australia, Canada, France, Germany, and the United Kingdom later this year.
Helpful Links:
Homepage: [ Ссылка ]
Data & Targeting Resources: [ Ссылка ]...
Blog Post: [ Ссылка ]...
