Following their nationwide redesign of ALDI Australia’s stores, as well as the design of ALDI’s retail format for their entry into the Chinese market, Landini Associates were engaged to design a local, smaller trading format for ALDI Australia, ALDI Corner Store, launched July 2021 at 99 Mount Street, North Sydney. This site is the first of four trial locations.
The brief was to interpret the traditional ALDI model into a new format that is genuinely local, uniquely different, but recognisably ALDI. So, Good Different!
Landini Associates scope of work included Naming, Identity, Interiors and all in-store Graphic Communications (Environmental, Signage, Wayfinding, Tone of Voice and Uniforms).
Scope was Naming, Identity, Interior Design, All In-Store Graphic Communications (Environmental Signage, Way-finding, Tone of Voice and Uniforms) and Mural Artwork Direction & Commission.
Read more about the project at www.landiniassociates.com
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