Even after 7 years, hosting monthly online events is still our single most effective marketing tactic. 7 out of 10 customers have started their journey with one of our live events or recordings of the best of the past. By now, I'm starting to get it, and I want to share what we learned after 89 events and show you how you can use that to grow your product's impact and profit.
Here are my TOP 3 (now) clear benefits you will also have from a monthly webinar:
- You ALWAYS have something to invite people to that is free (this is sales and referral gold)
- You produce at least one valuable piece of content for your audience (no more excuses about the "articles" you said you would write)
- You build up a library of content that positions you as your customers' problem solver (and will very likely become your most significant source of new leads)
The question is not "should" you do a monthly webinar; it's "how" and:
- It can't take up too much time
- It can't be too complicated
- It needs to produce real results
I got you on all fronts, and I wish I had this checklist we will give you during this event 7 years ago when we hosted the first Pirate Skills meetup at Startplatz in Cologne, Germany.
You can expect:
- THE webinar checklist we use ourselves in all its glory
- A visual walkthrough of how a good webinar funnel should look like
- A chance to ask your questions to our Roundtable of founders and marketers
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