If you're thinking about starting a SMMA agency, there's one thing you need to keep in mind: most niches take over a year to rank with SEO. That's not to say that you won't see any results within the first few months, but it's important to set proper expectations with your clients

. Otherwise, they're going to get frustrated and end up cancelling their contract. Of course, this isn't the only factor that can lead to a client cancelling their contract

. If you don't deliver on your promises, if you're constantly changing your prices, or if you're impossible to get in touch with, those are all red flags that will send clients running for the hills.

So if you want to run a successful SMMA agency, make sure you set realistic expectations from the outset.

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