Despite what some people may think, webinars are far from dead. In fact, they’re currently experiencing a renaissance of sorts as more and more businesses are beginning to realize the value that they can bring to the table.

In this episode of the Growth Marketers Podcast, We are joined by Melissa Kwan, co-founder and CEO of eWebinar - an automated webinar platform that combines pre-recorded video with real-time interactions and live chat.

We’re going to take a look at why webinars have made such a comeback and how they’ve evolved in recent years.

You'll get a lot of valuable insights on how you can leverage webinars for your business as B2B marketer and some trends that we're seeing in both sales and marketing world.

You'll also learn how you can adapt your business to the way your customers are making buying decisions, as well as how you can use webinars to support them along their buyer's journey.

Tune in!

00:00 Intro
01:10 Melissa Kwan & eWebinar
04:35 How people consume webinar content today
06:58 Changes in customer communication and how they apply to webinars
09:00 Why CEOs don't attend webinars
12:59 When to use webinars in the buyer's journey
19:05 Average attendance at webinars across industries
22:40 How to use demos effectively
29:16 Why SDR outreach is outdated
36:10 How to create your first webinar
41:11 Outro


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