Our identity can limit our potential, as it shapes how we approach challenges and define our goals. By shifting our identity, we can break free from these limitations and unlock new possibilities, paving the way for greater success and growth.

Today, we are joined by Anthony Trucks, a former NFL player turned transformational identity shift coach, former American Ninja Warrior, motivational speaker, host of the Aww Shift podcast, author of the book Identity Shift, and founder of Identity Shift Coaching.

Anthony Trucks is known for his transformative work in identity shifts and dark work. In this conversation, he reveals how he transforms lives by guiding others through identity shifts and the powerful concept of “dark work.” He shares personal stories from his childhood and how those experiences shaped his path.

Anthony also reflects on his journey into sports and how he navigated the most challenging moment in his marriage. Additionally, he discusses how repetition and consistency have been key to his success. Let’s tap into some of his wisdom.

This is a freshly edited re-release of an episode we dropped last year. Enjoy!

During this episode, you will learn about:
[00:58] Who is Anthony Trucks
[03:40] Anthony’s childhood
[06:53] The dynamic between perspective and emotions
[10:39] When and why did Anthony get into sports?
[14:15] The season of Dad
[18:25] How Anthony navigated the toughest moment in marriage
[23:40] Why Anthony prefers to keep his identity private at home
[26:54] The importance of reps in Anthony’s life
[32:28] Honey phobia
[37:38] Transforming lives through Identity Shifts & “Dark Work”
[46:02] Anthony’s closing thoughts



Key Takeaways:
• “When you change your perspective, the experience changes.” ~Anthony Trucks [08:31]
• “A lack of acceptance causes a ton of pain for humans.” ~Anthony Trucks [12:13]
• A lot of success comes with a lot of responsibility. ~Anthony Trucks [30:15]
• Just because you can carry it doesn’t mean it’s not heavy. ~Brian Bogert [31:31]
• “If you’re constantly putting out fires in your life and business, there is a good chance you are the arsonist.” ~Alex Charfen [31:53]
• “One of the shortest ways to get where you want is to find someone who’s been there before you and learn from them.” ~Brian Bogert [37:16]
• “The best way to develop a skill set is to be in the motion of doing it.” ~Anthony Trucks [38:06]
• “Your identity is who you are when you aren’t thinking about who you are.” ~Anthony Trucks [39:11]
• “If you want more, you have to become more.” ~Anthony Trucks [39:19]
• Dark work is the work done in the dark that lets you shine in the light. ~Anthony Trucks [40:36]
• “People are celebrated in public for what they’ve practiced in private for years.” ~Brian Bogert [43:34]
• “The more you do in the dark, the less you’ll have to face in the light.” ~Anthony Trucks [46:41]

People Mentioned and Other Resources:
1. Tony Robbins
2. The Rock
3. Ed Mylett
4. Infinite: [ Ссылка ]

Keep In Touch with Anthony Trucks:
Website: [ Ссылка ]
Twitter: [ Ссылка ]
Instagram: [ Ссылка ]
Facebook: [ Ссылка ]
YouTube: [ Ссылка ]
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Follow Brian Bogert…
Website: [ Ссылка ]
Podcast: [ Ссылка ]
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