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If you want to be a successful Amazon FBA seller, you need to learn the ropes of Amazon PPC (Pay-Per-Click) Sponsored Ad campaigns. Sponsored Ad campaigns aid you in increasing the visibility of your product and brand, and also can help you to drive your sales upwards. In this video, we are going to take a look at a specific feature of Amazon PPC, which is Amazon Sponsored Ads ASIN targeting. We will tell you everything you need to know about Amazon PPC ASIN targetings, like what is ASIN targeting Ad and how to create ASIN targeting campaigns so that you can make use of this feature to target your competitor ASINs and gain visibility and clicks!
Amazon Sponsored ads ASIN targeting enables the sellers to target certain brands, categories, and products to display their ads. This feature has given granular control to the marketers and sellers over Amazon PPC campaigns. Now, sellers can decide where they want to display their ads with the utmost precision.
Placing an ad directly on your competitors’ product pages is a great way to increase your market share and drive more sales. Product detail pages offer great potential for advertisers. And, targeting options in Amazon PPC has become lucrative to sellers and vendors. With ASIN targeting, and category targeting features of Sponsored Product ads, you get more control to choose your ad placement. Besides, you get better opportunities to scale profits and optimize your ACoS.
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