The Future of Smartphone Design: Outsourcing Trends 2024
"Did you know that major smartphone brands are increasingly outsourcing their designs? According to Counterpoint Research, Motorola tops the list with 90% of its designs outsourced, followed by Xiaomi at 78% and Vivo at 52%. In contrast, Apple designs all its iPhones in-house, while Samsung outsources only 22%, focusing more on Indian manufacturing. With demand rising for budget and mid-range devices, the outsourced design market is expected to grow by 6% in early 2024, largely driven by Chinese brands. Watch to learn which brands are leading the trend and what this could mean for smartphone quality!

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