One of the most frequently asked questions I get is what I think about the extremely successful "fashion watch" brands like MVMT, Hugo Boss, Michael Kors, Daniel Wellington, The Fifth, Viscero, Armani etc. Well, the answers is a little complicated because there are (of course) some things I dislike about them, but there also I feel some positive things that traditional watch brands can learn from these brands too. In this video I also share my opinion on 6 brands that offer much cooler, stylish, better made and truly iconic watches costing from as less a $50 to $500.
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