Unlock the hidden potential of your podcast with insights that go beyond the traditional metrics of direct sales. Discover how to measure your podcast's ROI using eight innovative metrics from your brand authority, client engagement, and much more. Learn how to quantify mentions, backlinks, and speaking opportunities into tangible dollars, all thanks to your podcast.
Secrets to Elevating Your Podcast's Value:
(03:30 - 05:27) Boosting your Brand Authority
(12:55 - 14:42) Repurposing Your Podcast Content
(20:31 - 22:27) Team Morale & Recruitment
(28:19 - 29:45) Amplifying Brand Affinity
(33:37 - 34:58) Summarizing Each of the 8 Ways You’ll Find Non-Traditional ROI
The 8 non-traditional ways you can measure Return on Investment from your podcast
Brand Authority
Client Engagement
Content Repurposing Value
Networking Opportunities
Team Morale and Recruitment
Lead Nurturing
Brand Affinity
Market Research
Podcasting as a Tool for Business Growth
Most business owners get stuck in tunnel-vision mode, expecting podcast ROI to surface from direct sales. However, there are 8 less obvious and more valuable ways your podcast creates return on investment, you just have to know to look for them and how to measure them.
Emphasis is added throughout the episode to establish starting metrics and periodic measurement periods, because without a starting point, how can you know if you’ve grown?
Savings from your repurposing efforts, connections and referrals made from networking in the podcast “world,” and recommendations or sales made because of the emotional connection potential customers feel toward your brand are all measurable. Are you measuring them?
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Thank you for spending your time with me and listening to Reaching Abundance. I'll be back next week with another episode to help you build your business, navigate mindset shifts, establish growth-oriented habits, and effectively leverage online marketing. In the meantime, keep up with me and my guests on Instagram at @podcastabundance.
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For more helpful tips on content creation, check out podcastabundance.com/blog
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Follow me on Instagram @podcastabundance (instagram.com/podcastabundance)
To launch a podcast you’re proud to share WITHOUT it draining your time and energy, you’re invited to connect with me. For more info, visit www.podcastabundance.com or DM me directly on Instagram or Facebook.
We offer professional podcast editing, video editing, YouTube, and podcast management services. Our team will help take all the tech, to-do’s, and software confusion off your plate, allowing you to truly step into your CEO shoes!
Our podcast launch services are just the tip of the iceberg. We also offer ongoing video and audio editing, podcast audits, VIP days, consulting, done-for-you website copywriting, blog posts, newsletters, and social media content support for small business owners.
