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As the saying goes, someone always makes a profit out of a crisis, and Britain's high streets are filling up with these little enterprises.
Many British citizens who have been affected by the austerity measures have been lured by these money-lending firms which claim to offer short term solutions.
But a growing number of people in the UK are getting further into debt.
Campaigners say the so-called 'Pay Day loans' are targeting the poorest in the society.
Al Jazeera's Laurence Lee reports from Wigan in the northwest of England.
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