We make buying decisions because we've been influenced by someone or something. Many companies are trying to cash in on this trend, hiring influencers to promote their brand.

But our guest Jason Falls focusing on the influencer is not the right strategy. When you focus on the personalities there is  really no substance to it. If however, you the "r" off and focus on what you're trying to achieve, which is persuade an audience to take action now you are likely to have much better results.  And you won't be glued to Instagram or Youtube or Tiktok  as you realize you can use offline people to influence an audience to take action too.
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