Inspired by the light of a new dawn, Idôle Now features a new bottle with vibrant esthetics that takes on the warm colors of a fiery sunrise. With each new day arises a new opportunity to join the ride. Putting this vision into concrete action, the iconic bottle, featuring a new gradient lacquering growing in intensity from top to bottom loses its metallic brackets and features a new cap.
Echoing the gradient coloring of the bottle, the outer pack is embossed with a new mantra pattern, calling to act for what you truly believe in. More than ever, the Idôle bottle stands as a power totem.
For Idôle Now, it resonates with the light and hope of a brighter future starting now, in the hands of each and every woman.
