If you want to stand out from the competition, it's essential you make the switch from selling a commodity, into selling value, or in other words, selling the desired outcome your customer has.

Value based selling or value based pricing is more than just bumping up your prices. Value based pricing is about understand what your customers ACTUALLY want.

Because the truth is, they don't want your product or service. They want what they THINK, it's going to get them...

In this video I'll be showing you how to do value based selling instead of simply trying to sell a commodity and getting caught up in a sea of sharks...

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