MICHELIN Track Connect, the first fully networked solution for car tires, has been awarded the 2018 Creative Prize at Tire Cologne, the tire and wheel trade fair. The award presented by the Bundesverbands Reifenhandel und Vulkaniseur-Handwerk e. V. (BRV) recognizes the high degree of innovation of the new smartphone application. In conjunction with the high-performance MICHELIN Pilot Sport Cup 2 tire, it enables optimum performance on the race track and provides the driver with real-time data on the tires.

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