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In episode 3 of our 4-part series, Jay Acunzo does a deep dive into Jay Baer's Talk Triggers framework, they deconstruct the idea's origin and important attributes, and Mr. Baer shares some of the best talk trigger examples (mmmm....cookies) that companies use today.

To catch the final episode of season one featuring special guest Michael Brenner, live on November 28th, 2018, RSVP today!

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