Not all visitors are created equal – but how do we know which ones are from a certain target account or job title? Are they still anonymous, or are they at AQL, MQL status? In this AUGs session with Datajoin, learn how you can integrate Marketo lead data into Adobe Analytics and make your anonymous visitors feel right at home.
Key takeaways you'll learn in this session:
• Why would you want Marketo data inside of Adobe Analytics?
• How to measure campaign performance beyond clicks and form fills to AQLs and MQLs with data coming from Marketo.
• Creating powerful segments that can be synced to Adobe Target to personalize and give customers the buying journey they want.
• Learn from successful use cases in manufacturing, financial, and software industries.
