Why send an email if no one is going to read it? Most nonprofits spend 95% of their time on the body copy content of an email, but without a catchy subject line that content may never be read. Learn what should go into a subject line and how to test if yours is working.
You will learn:
- Why subject lines and pre-headers are important
- The benefits of time sensitive, topical, exclusive, personal and punny subject lines
- How to test and track your subject lines
Take these tips from our Digital Marketing Whaler Meredith and start sending out compelling emails!
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Whole Whale is a digital agency that leverages data and technology to increase the impact of nonprofits. In the same way the Inuits used every part of whale, Whole Whale leverages existing resources to see, "What else can this do for us?"
By using data analysis, digital strategy, web development, and training, WW builds a 'Data Culture' within every nonprofit organization they work with.
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