An effective landing page can make or break our business. With attention spans decreasing, we only have a few moments to grab a site visitor's attention and persuade them to take action. We look at some example landing pages and talk about how and why they work, look at recommendations from usability experts, discover a formula to get started, and then build out a landing page using Kadence Blocks free, leaning on the patterns in the Kadence Design Library.
Building out landing pages is easier than ever using Kadence. As always remember that marketing is about experimentation! Keep testing and building!
0:00 Intro
1:35 Example landing pages
12:16 Nielsen Norman Group's recommendations
14:02 Julian Shapiro's tutorial
17:06 Headlines that work (and don't)
19:11 The formula
20:21 Building out the landing page with Kadence
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