Join us for an inspiring episode of Sports+Outdoor Mentors, where we delve deep into Andrew Denton's captivating journey as CEO of the UK Outdoor Industries Association.

With nearly four decades of experience, Andrew shares the remarkable story of rising from an aspiring zookeeper to a leading sports and outdoor industry figure.

Discover how his passion for the outdoors, relentless persistence, and visionary leadership transformed brands like Rohan, Mountain Equipment, and many others, shaping the landscape of outdoor recreation.

Learn about the challenges he faced, the triumphs he celebrated, and the wisdom he gained along the way.

Whether you're a budding entrepreneur, an outdoor enthusiast, or someone seeking motivation to pursue your passions, Andrew's insights on leadership, industry growth, sustainability, and work-life balance are bound to inspire.

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00:00 Intro
01:27 Key events
02:38 Environmental studies
04:49 Transition to sales at Rohan
08:05 US move and nomad life
12:01 Persistence & hard work
17:10 Building trade business
25:39 Transition, successes and failures
40:39 Training himself, coaches & mentors
47:16 Autistic Spectrum Disorder focus
53:27 Balance
59:36 The Outdoor Industries Association (OIA)
01:10:14 David Cameron and bringing outdoor awareness
01:18:18 Favourite piece of gear
01:24:23 Most valuable piece of advice received
01:28:18 Three pieces of advice for future leaders

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