This is an introduction to the process of distribution for services marketing. The marketing of services requires a different approach because they are intangible and cannot be seen or touched. But invisibility, or intangibility, is just one factor that distinguishes service marketing from product marketing. Along with inseparability, variability, and perishability, these four characteristics affect the way clients behave during the buying process and the way organizations must interact with them. Service marketing is marketing based on relationship and value.
