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In this video, we break down a 7 day lead nurture email sequence triggered off the submission of a lead form.

Content tips: Be personable, conversational and natural. Keep short and punchy. Remember, most people only read the headlines.

Email 1: Sent Right away: Set expectations - send thank you for your interest and next steps / what to expect

Email 2: Sent Day 2: Build trust - why customers choose us, reviews, what customers are saying

Email 3: Sent Day 4: Why you - what makes you different, why customers choose you, how do you compare to the competition, your story

Email 4: Sent Day 7: Create urgency - offer discount or promotion or something to create urgency to start

Note - If at any point the lead converts, the journey should stop.

Don’t have a good email automation tool? Try Marketing 360. You can create beautiful emails and automation journeys. Plus, it all connects to your website and CRM!

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