We sat down to speak with Noah Cowan of SFFILM. In early 2017 the organization changed its name from the San Francisco Film Society to SFFILM.

Cowan shares the reasons behind their rebranding and their efforts to help promote films and filmmakers and their youth outreach program. SFFILM provides grants, residencies and help to filmmakers. Patti Cake$, Fruitvale Station and Beasts of the Souther WIld are some of the films that SFFILM has been involved. It also hosts the annual San Francisco International Film Festival, which is the oldest film festival in the USA.

Cowan joined SFFILM in 2014 and prior to that he was with the Toronot Film Festival.

This interview was aired on TV in the US.

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This interview was recorded at the 60th San Francisco International Film Festival, where Merchant Ivory's film Mauricce was screened.

This interview aired on TV in the USA.
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