The goal of UX research is to prioritize the user and help bridge the gap between what a business thinks the user needs and what the user actually needs, before an expensive and time-consuming product is made.

0:00 Introduction to UX Research
5:00 Choosing the Right Research Method
10:18 Benefits and Drawbacks of Research Methods
13:36 Identify Types of Bias in UX Research

This video is part of the Google UX Design Certificate, where you'll learn how to design mobile apps and responsive websites. You'll follow the design process from beginning to end: empathizing with users, defining their pain points, coming up with ideas for design solutions, creating wireframes and prototypes, and testing your designs with users to get feedback. By the end of the program, you'll have a professional UX portfolio with three design projects.

The program, created by Google employees in the field, is designed to provide you with job-ready skills in about 6 months to start or advance your career in UX design.

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Why earn a Google Career Certificate?
► No experience necessary: Learn job-ready skills, with no college degree required.
► Learn at your own pace: Complete the 100% online courses on your own terms.
► Stand out to employers: Make your resume competitive with a credential from Google.
► A path to in-demand jobs: Connect with top employers who are currently hiring.

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