Traditional software organizations have spent the last decade+ adding sales headcount as revenue targets increase, fine-tuning cold calling strategies, and pushing reps "always be closing." But, it’s time to face the harsh reality: the future of a successful go-to-market strategy is product-led. In fact, the most successful IPOs and fastest growing private companies of the past five years all orient themselves around a cost-efficient product-led go-to-market. You have the opportunity to get ahead of the curve and change your sales motion, but only if you commit now to building a product-first organization.
In this session, Devon will discuss:
- How to adapt your organization to a product-first model
- Optimize conversion through stronger prospect engagement with a focus on customer success
- Lead your organization internally to make the shift to Product Qualified Leads
- Redirect spend and maximize output
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▼▼▼ ABOUT TRAFFIC IS CURRENCY ▼▼▼
We started Traffic Is Currency to help subscription businesses learn how to launch and optimize free trial and freemium models.
To further this mission, we’ve created the Product-Led Summit [ Ссылка ] and wrote an entire book about Product-Led Growth which you can find here: [ Ссылка ]
