Icons of watchmaking don’t come much bigger than the Cartier Tank. More than a century old and still fervently popular, it has one of the most distinctive yet versatile designs of any wristwatch. In this film, we explore just what makes a Tank so desired, from its signature “brancards” to its ability to stretch and grow yet remain undeniably a Tank. With a celebrity following more star-studded than any other watch, the Tank was one of the first watches to achieve true unisex appeal, and is as much of a cultural icon as a horological one. Featuring the classic Tank LC, a vintage Tank Américaine Chronoreflex (one of the rarest and most complicated Tank references ever created) and the brand new Tank Must, launched in 2021, our film shows the breadth and depth of this deceptively simple watch.

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