📲 Is SMS marketing worth the investment for your brand?
The answer: it depends on how you use it 🤷🏻♀️
While SMS boasts impressive open rates and potential ROI, it’s an expensive channel that requires strategic, mindful execution. Each message comes at a cost, unlike email marketing, making thoughtful, value-driven communication extra crucial.
ALSO! Brands REALLY understand this: SMS is personal - your customers have entrusted you with their phone numbers, expecting relevant and non-intrusive content.
Missteps in frequency or content can harm trust and make your brand seem disconnected.
🪩The key? Prioritize quality over quantity, sending impactful messages only when it truly counts.
Want to learn how to leverage SMS effectively and ethically? Then be sure to watch this reel all the way and follow us for more tips like this! ✨
