Do you do business in or with CA? Then the CCPA is new legislation you need to know about.
CCPA stands for California Consumer Privacy Act, starts January 1, 2020, and is likened to CA's version of GDPR, and is based around businesses using your personal data.
The CCPA allows consumers the ability to say no to the sale of their personal data, to request personal data be deleted, to know whether their data is sold and who it is sold to, to know what specific personal data is being collected, and to not be discriminated against for exercising privacy rights.
What do businesses have to do to be compliant?
1) Have, at a minimum, a toll-free number for submitting data access requests.
2) Update privacy policies
3) Avoid requesting opt-in consent for 12 months after a consumer opts out
4) Some of this includes having a link on the homepage allowing users to opt-out of the sale of their data.
EACH violation can result in a fine of between $2500-7500.
Who does this apply to?
Any for-profit organization doing business in CA that collects personal data and meets at least one of these requirements:
1) Revenues over $25 million
2) Has personal info of 50k+ consumers, households, or devices
3) Earns more than half of its annual revenue from selling personal info
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