I was reading a book the other day, it was really interesting subject matter, but after a few pages I put it down.
Why?
Because the author seemed to be selling higher priced services that weren't in the book.
Your book should be pure value. I call your book your undercover sales agent because you can make people want to come back to work with you without being salesy.
You just tell them what you do and how you do it, and give them case studies of how you've worked with your clients in real life.
If people feel that you are selling to them through your book, that they’ve paid good money for, they’ll probably give you a one-star review on Amazon and not finish reading your book at all.
#AmazonReviews #EngagingReaders #BookMarketing
