Novi Sad is the second largest city in Serbia after the capital Belgrade and the capital of the autonomous province of Vojvodina. It is located in the southern portion of the Pannonian Plain on the border of the Bačka and Syrmia geographical regions. Lying on the banks of the Danube river, the city faces the northern slopes of Fruška Gora and it is the fifth largest of all cities on the Danube river. It is the largest Danube city that is not the capital of an independent state.

Novi Sad was founded in 1694, when Serb merchants formed a colony across the Danube from the Petrovaradin Fortress, a strategic Habsburg military post. In subsequent centuries, it became an important trading, manufacturing and cultural centre, and has historically been dubbed the Serbian Athens.The city was heavily devastated in the 1848 Revolution, but was subsequently rebuilt and restored. Today, along with the Serbian capital city of Belgrade, Novi Sad is an industrial and financial center important to the Serbian economy.

Novi Sad was the European Youth Capital in 2019 and the European Capital of Culture in 2022 It became a UNESCO Creative City of Media Arts in 2023.

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